Personal Note
Back after a little break
Hi All 👋,
It's been a few weeks since the last Metaweek.ly issue. But two good reasons for this: 1) I didn't find enough relevant news in the past few weeks to justify sending out an entire issue 2) I went on a ski holiday last week. 🤷♂️
But here we are again with some big new leaps in the space led by the Bored Ape Yacht club with acquiring Cryptopunks and launching their Apecoin which earned their Ape holders above 50K dollar overnight. Community building marketers can learn from!
Enjoy!
Trends & Game Changers
The SXSW Doodles Event Deemed A Huge Success With Long Entry Queues
Doodles are hosting a series of events at SXSW 2022. Open to all with a Doodles passport, this event has seen massive entry queues. Doodles owners have turned out huge numbers to see this intergalactic NFT experience. Those unable to attend the Doodles SXSW event can still join in the fun via the Doodles token-gated Shopify store.
FTX Partners With Tomorrowland Festival To Create NFTs
Crypto exchange FTX has just shaken hands with Tomorrowland. In light of this event, the new duo will enable crypto options in ticketing, plus a release of NFTs for attendees.
Bored Ape Yacht Club Owner Uses IP Ownership Rights to Open Restaurant
A Los Angeles restaurateur is planning to open the very first restaurant based on the Bored Ape Yacht Club. He hopes to show how the marketing potential of the BAYC and NFTs can translate into the real world with his venture.
Disney Is Rumored To Be Acquiring a Big NFT Collection
A rumor is circulating on Twitter that the entertainment conglomerate Walt Disney wants to acquire a big NFT collection.
Brands in the Metaverse
The World’s First Virtual Beer Is Here, Cheers to Heineken Silver
The virtual beer was unveiled at a product launch event in Heineken®'s virtual brewery, where guests were able to learn about how the beer is made in seconds, while enjoying pixelated lobster and caviar and rubbing shoulders with Heineken® ambassadors
Wrangler Metaverse Wearables For Decentraland Are Just The Beginning
Denim fashion apparel Wrangler is bringing its brand to the metaverse, starting with IRL experiences and digital wearables on Decentraland. Aside from being the maiden offering, the upcoming two-part drop is special because it kicks off the brand’s 75th-anniversary celebration.
Skechers Joins The Metaverse, Planning To Open A Store In Decentraland
American footwear company, Skechers is the latest brand to hop on the metaverse bandwagon after signing a lease in Decentraland.
Brand NFTS as Community Tokens
As brands become ‘community marks’, their NFTs will provide utility as membership tokens. By creating a sense of belonging for the people who subscribe to its values and ideology, brands can become true fandoms.
Hsbc To Become First Global Financial Services Provider To Enter the Sandbox
HSBC to become the first global financial services provider to enter The Sandbox. The groundbreaking partnership between The Sandbox and HSBC will see the global financial services provider acquire a plot of LAND, virtual real estate in The Sandbox metaverse, which will be developed to engage and connect with sports, esports, and gaming enthusiasts.
Monster Energy Files NFT and Metaverse Trademark Applications
According to recent filings with the United States Patent and Trademark Office (USPTO), Monster Energy has four pending trademark applications related to the nonfungible tokens (NFTs) and metaverse realms.
Facts & Figures
The Metaverse Has a Customer Experience Problem. Here’s What Needs To Be Done
As terms like ‘web3’ and ‘blockchain’ become increasingly mainstream, brands have been feeling more and more confident about launching their own virtual campaigns – in the form of, say, NFT launches or the opening of virtual stores. The problem is that many of these are launched without clear language surrounding the essential what, how and why questions of the metaverse and the brand's marketing objectives.